About Us

We Are Your Favourite Store.

Founded in 2021, True Choice Foods- (Winnipeg) is aimed at enhancing the total protein intake through innovative yet naturally formulated food products that are low in total calories and free from synthetic preservatives. We believe in minimal processing and better nutrition for our customers. We use fresh fruits and natural food ingredients.

True Choice Foods takes pride in being pioneer of introducing High Protein Jams in Canada. We have a team of food processing professionals who are constantly searching for better nutrition options for our customers.

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We recently tried the keto ketchup, and it was awesome. Half the calories of Heinz and the flavour even was better then Heinz. Sweet and busting with tomato flavour!
Jamie Petrachek

Keto Products

To feed the world with higher protein contents by developing innovative food products with targeted health benefits while incorporating bioactive food ingredients

We Deal With Various Quality Natural Products!

Why Our Brand:

Founder- Head of Research and Innovations

Rao Sanaullah Khan |PhD Food Technology (Massey University, New Zealand) |10 Years Academic and Industry Experience with specialization in Food Product Innovations

Founder- Business Development Manager

Vikas Nair | IRCA/FSSC22000 Lead Auditor Training, SGS Canada |B.E in biotechnology(University of Mumbai)| Pharmaceutical Manufacturing certificate from RRC, Canada, 5 years operations experience

• Co-Founder Quality Assurance Head

John Kabiru |Bachelors in pharmacy (University of Nairobi) | Pharmaceutical and Food Science Advanced Diploma from Durham, Canada.6 years industrial experience in Quality

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